The VIETRI story is a fairy tale about a mother inviting her two daughters on a long-planned trip to Italy. We - "Momma" Lee Gravely and daughters, Susan and Frances - fell in love with the colorful handcrafted dinnerware at the famous San Pietro Hotel on the Amalfi coast. We hired a driver to take us to the factory an hour away along the curving coastline. When we saw all the patterns - whimsical, colorful, artistic - we knew this was it! With our driver as interpreter, we worked for three days with the factory owners and left with a metal suitcase full of Italian dinnerware and big dreams!

Little did we know that a mother's invitation and the magic of Italy would change our lives in such a dramatic way. The rustle of fishing nets unloaded with the day's catch; the joy in family and friends; the romance of the gorgeous country, beautiful people; rich culture, art and craftsmanship touched each of us and we wanted to share it forever.

On that first trip, we chose the name VIETRI. How perfect it seemed. Reversing the syllables, "Tre Vita" in Italian meant "three lives." Vietri sul Mare is the town where our first dinnerware pattern, Campagna, was made.

We knew our lives and that village were about to be bound together in new ways as we began an importing company.Little did we know that VIETRI - pronounced "vee ay tree" would become synonymous with beautiful Italian products from all over the country!

Today, VIETRI is the largest importer of exclusively Italian handcrafted products for the better specialty market. The magic of Italy, our skilled artisans and our enthusiastic customers keep us vibrant and passionate about bringing to you Italy's best in creations, colors and design.

We hope you experience your Italy - whether through a trip, a book or a dream - in every item of VIETRI's on-line catalog. The touch of the master artisans as well as their history and culture, are in every VIETRI item.

VIETRI brings to you, the work of many hands!

La Dolce Vita.

For more information on the selection of products we carry, please contact us or come see us at Abbellimento and we will gladly assist you.